Fresh off the heels of the 2022 NBA Draft, Spotify and its flagship hip-hop playlist, RapCaviar, hosted its inaugural All-RapCaviar experience in Los Angeles tonight in honor of the global audio streaming service’s third annual All-RapCaviar lineup. Inspired by the All-NBA team that celebrates the best players in the league, the social-first initiative honored standout artists from the streaming giants’ uber-popular playlist, honoring Yeat as Rookie of the Year, Young Thug as Coach of the Year and Kendrick Lamar as MVP of the Year.
The venue was transformed into a physical manifestation of the All-RapCaviar campaign. From a sprawling half basketball court and a tricked-out locker room photo moment fully equipped with crystal-encrusted basketballs to a Hall of Fame wall featuring a Jeff Hamilton-designed letterman jacket customized for Drake, the experience was one of a kind. When guests took a break from the dancefloor they kicked back in the Xbox lounge to play an array of games on custom RapCaviar artist-wrapped consoles.
The evening culminated with show-stopping performances by Latto and MoneyBagg Yo before VIPs, industry insiders, notable attendees, and top RapCaviar fans. Moneybagg Yo kicked off the night with a crowd-energizing set that included hits like “Time Today” and “Wockesha, plus a surprise appearance by GloRilla during a performance of “F.N.F. (Let’s Go).” Shortly after, Latto turned up the crowd with a medley of her top hits, including “777 Pt. 1” “It’s Givin,” “B*tch From Da Souf” and her breakthrough single, “Big Energy.” And, throughout the evening, DJs Zack Bia, Jadaboo, and Chase B kept the vibe going with the hottest RapCaviar tracks.
Ahead of the event, All-RapCaviar Alum Lil Durk shares: “RapCaviar is the best of the best. It’s the place where fans go to listen to their favorite songs that represent our culture. I appreciate Spotify for naming me First Team All RapCaviar for the second year in a row. Recognition like this motivates me to keep going harder and get better.”
Many notable guests and artists were spotted at the celebration, including French Montana, Amber Rose and partner Alexander ‘AE’ Edwards, Justin and Christian Combs, Swae Lee and Slim Jxmmi of Rae Sremmurd, Bryson Tiller, R&B duo DVSN, rappers Flo Milli, Coi Leray, DDG, Westside Boogie, OG Maco, Symba, actress Paige Hurd (of Starz’ Power Book II: Ghost) rapper YK Osiris, actor Jabari Banks (of Peacock’s Bel-Air), actress Skai Jackson, DJ Siobhan Bell and more.
“Every rapper wants to be a baller and every baller wants to be a rapper. We kicked off the All-RapCaviar franchise on social two years ago but after seeing such a positive response from fans online, we decided to bring it to life for real,” says Carl Chery, Creative Director, Head of Urban Music at Spotify. “This is a digital campaign that taps our audience to share who they think should win MVP & Rookie of The Year; allowing fans to really share their opinions and encourage a little friendly debate online. We look forward to creating these moments for our listeners and recognizing a wide array of artists that have been featured on our RapCaviar playlist.”
For a full rundown on the 2022 All-RapCaviar Teams and overall campaign please visit Spotify’s For The Record.