
TO NJPAC ON SATURDAY, JULY 18
Mayor Ras J. Baraka joins Joy Reid, Taye Diggs, Bevy Smith, and cast members from Power Book III: Raising Kanan for first-of-its-kind entertainment and fandom experience
Newark, NJ – July 13, 2026 –– Mayor Ras J. Baraka will join nationally recognized journalists, actors, producers, and entertainment executives at the inaugural ViewerCon, a first-of-its-kind entertainment and fandom experience presented by STARZ, on Saturday, July 18, at the New Jersey Performing Arts Center (NJPAC) in Newark.
Part fan convention, part entertainment summit, and part cultural festival, ViewerCon was created by NBC News Entertainment Contributor and PopViewers CEO Chris Witherspoon to bring audiences closer to the people and projects shaping television, film, and popular culture. The full-day event will feature exclusive conversations, behind-the-scenes panels, celebrity appearances, and advance screenings while exploring the future of storytelling, media, and entertainment.
“It’s an honor for our city to host the first ViewerCon festival, and it makes so much sense that the debut conversation about storytelling would happen in a city named as the eighth most vibrant arts community in the country,” said Mayor Baraka. “Newark is steeped in our artistry: murals and music, painting and poetry, dance and drama, sculpture and spoken word, photography and film. Storytelling and artistic expression are born into our community and nurtured here through a mentoring pipeline that now includes workforce training for the jobs in our burgeoning film industry.”
Mayor Baraka will participate in a featured conversation with award-winning journalist and political commentator Joy Reid on Newark’s emergence as one of America’s fastest-growing destinations for film, television, technology, and the creative economy.
Additional programming throughout the day will feature conversations with acclaimed actors, producers, creators, media personalities, and industry leaders, culminating in a special panel with the cast and creators of STARZ’s Power Book III: Raising Kanan and an advance screening of the upcoming STARZ drama Fightland, executive produced by Curtis “50 Cent” Jackson.
KEY PROGRAMMING & SPEAKERS:
10:00 a.m.: Opening Fireside Conversation
Joy Reid, award-winning journalist, political commentator, and host of The Joy Reid Show
Chris Witherspoon, Founder and CEO, PopViewers
Ras J. Baraka, Mayor, City of Newark
Midday Programming
Taye Diggs, actor and entrepreneur
Shelby Stone, Emmy Award-winning producer and co-founder, MicroHouse Films
Troy Brookins, co-founder, MicroHouse Films
Bevy Smith, media personality, author, and host of In Bed with Bevy
KeiLyn Durrel Jones, actor
Traci Saulsberry, author
Additional guests to be announced
4:00 p.m.: Flagship Programming – Victoria Theater
Patina Miller
Mekai Curtis
London Brown
Leslie Grossman
Sascha Penn
Featured presentation:
Advance screening of Fightland, executive produced by Curtis “50 Cent” Jackson
As an entertainment journalist for more than a decade, Chris Witherspoon created ViewerCon to strengthen the connection between audiences and the entertainment industry.
“ViewerCon is designed to put audiences at the center of the conversation,” said Witherspoon. “I wanted to create a space where fans, talent, creatives, and industry leaders can come together for meaningful conversations about the culture, creativity, and where the industry is headed.”
ViewerCon also reflects Newark’s continued growth as a destination for film, television, and digital media production. The conference is partnering with organizations including the Newark Office of Film & Television, Newark Film Works, Newark Alliance, Audible, and MicroHouse Films to strengthen opportunities for creators, entrepreneurs, and residents while showcasing Newark’s expanding entertainment ecosystem.
ViewerCon will take place on Saturday, July 18, from 10:00 a.m. to 6:00 p.m. at New Jersey Performing Arts Center (NJPAC), 1 Center Street, Newark, NJ 07102.
For tickets and additional information, visit viewercon.co.
About Viewercon
ViewerCon is a first-of-its-kind entertainment and media festival bringing together fans, creators, journalists, tastemakers, and industry leaders through exclusive screenings, celebrity conversations, immersive experiences, and community engagement. Founded by Chris Witherspoon, CEO of PopViewers and NBC News Entertainment Contributor, in partnership with STARZ, ViewerCon celebrates the intersection of television, film, culture, and fandom while creating meaningful opportunities for audiences and industry professionals to connect.
About Popviewers
The Aspen Institute is a global nonprofit organization whose purpose is to ignite human potential to build understanding and create new possibilities for a better world. Founded in 1949, the Institute drives change through dialogue, leadership, and action to help solve society’s greatest challenges. It is headquartered in Washington, DC, and has a campus in Aspen, Colorado, as well as an international network of partners. For more information, visit www.aspeninstitute.org
̶ NEWARK ̶
For more information on the City of Newark, please visit our website www.newarknj.gov







