ATLANTA (March 29, 2022) — The premiere telecasts of the Bounce original “Don’t Hang Up” on Sunday, March 20, were seen by nearly one million viewers 2+, making it the network’s most-watched original movie in its 10-year history.
Starring Wendell Pierce (“The Wire,” “Tom Clancy’s Jack Ryan”), “Don’t Hang Up” also improved its timeslot by +38% in Persons 2+ viewers and by +30% in Households, P25-54, and P18-49 vs. prior four-week averages.
“Don’t Hang Up” has several more airings and is also available for viewing on Bounce’s streaming service Brown Sugar.
The thriller revolves around Chris Daniels (Pierce), a husband and father whose life is upended when he gets a phone call that hurls him into a harrowing journey to save his family. Told his daughter has been taken hostage, Daniels is ordered by the kidnappers to complete a series of missions to get her back, all while maintaining one deceptively simple rule: Don’t hang up.
“Don’t Hang Up” was directed by J.B. Sugar (“Faith Heist”, “Bitten”) from a screenplay by Byl Caruthers and produced by Sugar and Ella Myers for No Equal Entertainment.
Bounce (@bouncetv) programming is seen over the air, on cable, on DISH channel 359, over the top on Roku®, on mobile devices via the Bounce and Brown Sugar apps, and on the web viaBounceTV.com. Bounce features a programming mix of original series, docuseries and movies, off-network series, theatrical motion pictures, specials, live sports and events, and more. Bounce is part of The E.W. Scripps Company (NASDAQ: SSP).
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Source: Nielsen Live+SD. P2+ average delivery across 3 plays on Bounce (8p, 10p Midnight). Data compared to L+SD data for all Bounce original premieres back to 2013. Reach based on a 1-minute qualifier.